MUSIC + SONIC IDENTITY
Make Your Brand Heard. And Remembered.
Music is one of the most powerful emotional triggers in human experience—capable of shaping perception, building memory, and transforming how people feel about a brand. LIGHT+CO creates original music that supports your brand strategy, enhances storytelling, and amplifies impact across campaigns, content, digital experiences, and live events.
“Across dozens of studies, musical mnemonics improved memory performance — including working memory and long-term recall — by helping rhythm and melody ‘chunk’ information, making it easier to encode and retrieve.”
Neuropsychology Review, April 2023
Music + Creativity
We treat music not as an afterthought, but as a strategic creative asset. Our process begins with your brand’s purpose, personality, and emotional territory. From there, we collaborate with composers, musicians, and producers to create original tracks that align with your narrative and elevate the creative idea.
Whether you need a cinematic score for a campaign, a signature theme for your brand, custom tracks for social content, or music that shapes the energy of an event, we develop soundscapes that feel authentic and immediately resonant. We cover a wide range of genres and styles—always ensuring that the final piece feels uniquely aligned with your brand’s character and story.
We also handle production, licensing, recording, mastering, and mixing, ensuring a seamless process from concept to final delivery. And unlike stock music, original composition gives you ownership, distinction, and long-term consistency—strengthening brand memory and reducing dependency on generic audio solutions.
In a world of attention scarcity, music gives your brand an advantage. It creates emotion. It shapes experience. And when done well, it makes your brand unforgettable.
Sonic Identity
In a world where brands compete for attention across countless sensory touchpoints, sound has become one of the most powerful—and underutilized—branding tools. LIGHT+CO helps brands build distinctive sonic and musical identities that strengthen recall, evoke emotion, and create instant recognition across digital, physical, and experiential channels.
We begin by understanding the emotional territory your brand occupies: the values you express, the energy you project, and the role you play in people’s lives. Then we translate this into a sonic palette that captures your unique personality—through melody, rhythm, tone, instrumentation, tempo, and mood.
Your sonic identity may include custom brand music, mnemonics, audio logos, UX/UI sound design, brand themes, retail playlists, event soundscapes, and full musical systems. We collaborate with composers, producers, and sound designers to create original music that is both strategically aligned and creatively world-class.
At LIGHT+CO, we blend musicology, brand strategy, and commercial creativity to design sonic assets with staying power. We dive deep into your purpose, values, audience, and competitive landscape to define a unique sonic territory your brand can own—then build the musical expressions that bring it to life. From global campaigns to in-store environments, from UX sounds to original compositions, we give your brand a sound that is both immediate and enduring.
LIGHT+CO helps you move beyond borrowed tracks or generic music libraries. We develop audio signatures that belong unmistakably to your brand—sound that elevates experience, strengthens connection, and builds lasting recall.