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LIGHT+CO CONSULTING SERVICES

Where a "LIGHT lift" brings heavy impact.

Sometimes you need deep marketing thinking without a full-scale engagement. LIGHT+CO Consulting is designed for those moments: agile, high-level, strategic advisory that’s easy to engage and built to move.
 

Whether you're evolving your brand, sharpening your marketing approach, or needing a fractional CMO to help point the ship, we bring the same rigor, perspective, and insight we’re known for—packaged for flexibility and speed.

How it works

We make it easy to engage. Consulting can be structured as:

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  • Simple consultations

  • One-off workshops or diagnostics

  • Short-term sprints (2–6 weeks)

  • Monthly advisory retainers

  • Ongoing fractional leadership​

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We’ll help you determine the format that fits your needs, team, and timeline​.

Sample consulting projects

We tailor each engagement to your needs, but here are a few popular formats:​

BRAND STRATEGY WORKSHOPS

Define what your brand truly stands for—and how to express it with clarity and conviction.

BUSINESS STRATEGY + PLANNING

We help align your brand, customer, and growth strategies—especially during key moments of change.

MARKETING ADVISORY

On-call senior counsel to evaluate, optimize, or reorient your marketing programs and partners.

CMO-AS-A-SERVICE

Embedded, fractional leadership—steering marketing strategy, team structure, messaging, and KPIs.

BRAND HEALTH DIAGNOSTICS

Leverage our proprietary MARROW X MOJO™ framework to assess how your brand is performing today—and how to elevate both its substance and energy.

FOUNDER + CEO BRAND COACHING

Personalized strategy sessions to align personal, corporate, and brand narratives—especially powerful for founder-led businesses or leadership transitions.

GO-TO-MARKET STRATEGY

Whether it's a new product, service, or brand, we’ll help you launch with focus, differentiation, and traction.

BRAND ARCHITECTURE + PORTFOLIO STRATEGY

Useful for companies with multiple business lines, products, or recent acquisitions.

STAKEHOLDER + EMPLOYEE ENGAGEMENT

Connecting brand purpose and strategy to internal culture and behavior.

When to bring us in

We're a good fit when you are:​

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  • At an inflection point—new leadership, a shift in positioning, or an M&A moment​​

  • Building internal consensus around a brand or business decision

  • Looking for an outside-in audit of current strategy or performance

  • Rethinking how brand and marketing can better drive growth

  • Needing senior marketing leadership, without the full-time hire

  • Launching something new, and needing a clear go-to-market strategy

  • Hiring or on-boarding new executive or marketing leadership, and looking to accelerate planning and momentum

  • When your budget is tight, but you need high-quality counsel to provide direction forward

“They helped us define the brand’s purpose, values and beliefs after a forty-year hiatus from advertising. They then applied those to develop a unique, elegant, memorable and persuasive campaign idea and executions that had an unprecedented effect: consumers contacting our retail locations with ads in hand, making impulse purchases of over $100K.”
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Cristina Lilly, Global Head of Marketing, Steinway & Sons

Client reactions

Accelerating clarity, unlocking momentum, and helping you make the next right move with confidence.

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