News + Insights
Authority Magazine
What happens when the company you’ve built is more interesting than the brand you built around it
A founder's dilemma and opportunity.
(Photo credit: Milan Popovic)
A Better Path to Differentiation for Wealth Management Firms
Where to focus your energy when branding and marketing a wealth firm.
(Photo credit: Jan Kopřiva)
Red, White, and Always Relevant
A nod to all-American brands that have stayed relevant by masterfully maintaining their Mojo.
(Photo credit: chat.openai.com)
Heritage: The Antidote To Artifice
As artifice becomes the norm, heritage brands are fast becoming bastions of authenticity.
(Photo credit: Steinway & Sons)
The Buy It For Life (BIFL) Movement
Why consumers are prioritizing quality, sustainability, and longevity.
(Photo credit: Red Wing Shoe Company)
David Cameron, Managing Partner
People ask why our agency's called "LIGHT+CO" — the answer lies in our reason for founding it.
The Long Game of Branding: Why the Smartest Companies Play It
David Cameron, Managing Partner
Proven guides for building a lasting brand.
Please Lord, Don't Let Me F*** This Up!
David Cameron, Managing Partner
Insights for newly minted CEOs and CMOs of vintage vessels (heritage brands)
Brand Anniversaries: Use 'Em or Lose 'Em
David Cameron, Managing Partner
Key opportunities to capitalize on, if you have a milestone coming up
Timorie Belk, Account Services
5 lessons learned from the US Navy account
To Be Timeless or Timely... That is the Question
David Cameron, Managing Partner
Sustaining a heritage brand’s momentum over time
David Cameron, Managing Partner
A look at brands as old as Independence Day
The Thing About Heritage Brands
David Cameron, Managing Partner
Heritage brands have advantages in places where other brands don't even have places.
"Rise and Shine" film recognized by Association of Music Producers and awarded Best in Show
Crane Appoints LIGHT+CO as Agency of Record
Heritage Brand Crane & Co. Has Appointed New York Independent Agency LIGHT+CO as its Agency of Record
Reel Moves: The iconic US heritage stationery brand appointed NY–based, independent full-service agency LIGHT+CO as its agency of record for creative and media.
Adweek | Tuesday Stir: "Rise and Shine"
Independent creative agency LIGHT+CO worked with director Benjamin Sonntag on the “Rise And Shine” PSA for the New Orleans Jazz & Heritage Foundation’s Music Relief Fund.
Irma Thomas Shares Important PSA to Support Louisiana's Music Community with Hoda Kotb and Jenna Bush Hager
New Orleans Jazz & Heritage Foundation Reawakens the City with Spectacular PSA Featuring Trombone Shorty
NOLA Music Students Star In PSA With Trombone Shorty To Raise Funds For Local Musicians
