LIGHT+CO

Heritage stationery brand Crane has appointed New York independent agency Light+Co as its agency of record for creative and media. The agency is charged with introducing Crane’s new brand foundation as it celebrates its 220th year in business.

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Laura Seele, senior director of marketing at Crane said: “Light+Co was the perfect partner for us. Their extensive experience with heritage brands, inspired creative vision, and ability to adapt to our changing needs set them apart.”