VERBAL IDENTITY + STORYTELLING
Words That Shape Meaning, Build Connection, and Move People to Act
A brand’s voice is more than a writing style—it’s a strategic asset. Your verbal identity communicates who you are, what you stand for, and why people should care. At LIGHT+CO, we help brands find their authentic voice and craft the stories that bring their purpose and personality to life.
“They're very smart people who are great listeners and have a very real passion to understand us and unleash the full potential of our brand. If something needs tweaking, they listen, go away and come back with just as much passion. No shortcuts. Only excellence.”
David Gooding, CEO, Juliska
Our process begins with clarity: understanding the role your brand plays in people’s lives and articulating the emotional and functional value you offer. From that truth, we develop a verbal identity that is distinctive, flexible, and aligned with your strategic positioning. This includes tone of voice, narrative structure, messaging pillars, taglines, value propositions, product messaging, and audience-specific communication frameworks.
We also help brands elevate storytelling across all channels—website, social media, campaigns, sales materials, presentations, investor communication, and brand experiences. We turn complex ideas into compelling narratives that are clear, confident, and memorable.
Your verbal identity becomes a tool for alignment across the organization. It gives your teams a consistent way to articulate your brand, reducing guesswork and strengthening communication everywhere your brand shows up. The result is messaging that resonates, builds trust, and drives both emotional connection and commercial outcomes.
Whether you need a full narrative system, a refreshed tone of voice, or storytelling that better expresses your purpose, LIGHT+CO helps you express your brand with clarity and power—every time you speak.
