CAMPAIGN MANAGEMENT - GLOBAL
Coordinated Global Campaigns That Deliver Local Relevance and Worldwide Impact
Executing a successful campaign across markets, cultures, and channels requires more than a powerful idea—it requires orchestration, insight, and flexibility. LIGHT+CO manages global campaigns from strategy to execution, ensuring consistency of message, adaptability to local contexts, and alignment with your brand’s purpose and goals.
“LIGHT+CO's work on the Steinway & Sons brand has made a significant and measurable impact.”
Cristina Trujillo-Lilly, Global Head of Marketing, Steinway & Sons
We begin with a unified strategic platform that establishes your campaign’s narrative direction, audience targeting, media objectives, and creative guidelines. This foundation ensures that every market operates from the same core idea and brand truth, while allowing for regional nuance that strengthens relevance.
Our team coordinates all aspects of campaign planning and management, including creative development, adaptation, production oversight, localization, trafficking, media alignment, and performance monitoring. We work closely with in-market teams to ensure assets, messaging, and deliverables resonate culturally and linguistically—without losing the integrity of the global idea.
Campaigns span traditional, digital, social, experiential, retail, and influencer channels. We manage timelines, budgets, approvals, partner relationships, and quality control to keep everything aligned and on schedule. Throughout the campaign, we monitor performance across markets, adjust tactics as needed, and provide clear reporting and insights.
The result is a campaign that feels consistent everywhere it appears—and effective everywhere it matters. LIGHT+CO helps brands launch with confidence, scale with clarity, and communicate with impact, no matter where in the world your audience lives.
