Vote Nashville

Brand Foundation + Launch Creative

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Local elections shape the places we live, but in Nashville, only about one in five eligible voters typically shows up. Vote Nashville came to LIGHT+CO with a simple but ambitious goal: make local democracy more relevant, accessible, and worth participating in.

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We developed the strategic foundation for a new brand built around a powerful idea: Nashville is everyone’s to shape. From that platform, we established the brand’s identity, messaging, and creative direction—turning voter participation from a civic obligation into an invitation to have a hand in the future of the city Nashvillians call home.