Services:
STRATEGY, CREATIVE
MEDIA PLANNING AND BUYING
PAID SOCIAL
PROMOTIONAL RETAIL CAMPAIGNS LEAD GEN FOR RETAIL STORES
Steinway & Sons
Global Spirio Launch
LIGHT+CO helped Steinway & Sons launch their largest technological advancement in over 75 years, the SPIRIO — the world's finest high-resolution player piano. SPIRIO enables music lovers to enjoy performances captured by great pianists — indistinguishable from the original performance — from the comfort of their own homes.
"LIGHT+CO's work on the Steinway & Sons brand made a significant and measurable impact.
They helped us define the brand’s purpose, values and beliefs after a forty-year hiatus from advertising. They then applied those to develop a unique, elegant, memorable and persuasive campaign idea and executions that had an unprecedented effect: consumers contacting our retail locations with ads in hand, making impulse purchases of over $100K."
Steinway & Sons
Cristina Trujillo-Lilly, Global Head of Marketing
