Services:
BRAND POSITIONING AND STORY,
VISUAL IDENTITY SYSTEM + BRAND GUIDELINES, MESSAGING + MANIFESTO, TONE OF VOICE, WEBSITE DESIGN, CLIENT PORTAL DESIGN, VOICE OF THE CLIENT QUALITATIVE RESEARCH
Rockefeller Capital Management
Brand + Digital Transformation
The Rockefeller Global Family Office has been the trusted advisor to a visionary family for more than 135 years and seven generations, with an unsurpassed legacy of success and contribution to the world around them.
For the last 40+ years, Rockefeller has helped other wealthy families and individuals manage the nuances and complexities of multi-generational wealth. In 2018, a new leadership team and vision was put in place to create a modern and seamless model for integrating private wealth and family office services.
As Rockefeller's lead strategic, creative, and digital agency, LIGHT+CO advised on everything from corporate brand and marketing to client experience (physical and digital) to recruitment, engagement, and marketing of advisor teams.
“Sometimes it feels like David and his team know us better than we know ourselves.
They truly understand the unique nuances and sensitivities of our brand and business. LIGHT+CO's a partner in the truest sense. Most agencies come in with a pre-conceived idea of what the solution should be. LIGHT+CO came in and listened. And then solved from there.”
Rockefeller Capital Management
Lisa Manganello, Chief Marketing Officer
rockco.com
Client Portal
