New Orleans & Company

Brand Campaign

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New Orleans & Company, the official destination sales and marketing organization for New Orleans' tourism industry, was looking to develop a core creative platform to unify all of their
marketing efforts.

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NO&Co engaged LIGHT+CO to develop a singular idea that would convey, distinctively and memorably, why and how New Orleans is the most unique, unmissable, and welcoming destination in the U.S.

The challenge lay, in part, in the very uniqueness of the city. So many of the details that make New Orleans distinctive have become familiar—and even cliché. Our answer was to focus not on the details, but on the essence of what it means to experience New Orleans: the feeling of being here, and the unexpected ways the city gets under your skin.

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New campaign set to launch Fall 2026.