We take a strategic, audience-centric approach to media. We examine how your customers move, think, search, scroll, and make decisions. Then we design a channel mix that reaches them at the right moment with the right message—while reinforcing the brand equity you need for sustained growth.

Our planning process includes audience segmentation, competitive analysis, channel selection, spend allocation, frequency modeling, and integration with creative strategy. We work across digital, social, search, programmatic, video, audio, OOH, TV, and emerging channels.

Unlike performance-only models, we help you build a balanced plan that supports both lower-funnel efficiency and upper-funnel brand building. The result is a media strategy that drives immediate outcomes without sacrificing long-term recall, recognition, and relevance.

Our buying team negotiates rates, manages placements, controls pacing, optimizes delivery, and ensures brand safety across platforms. We monitor real-time performance and provide clear reporting that connects media results to business outcomes. We also collaborate closely with creative teams to ensure messaging and media work hand-in-hand.

LIGHT+CO helps you spend smarter—not just more efficiently, but more effectively. With a holistic media strategy, we help your brand show up where it matters most, in ways that resonate deeply and perform consistently.