Services:
BRAND FOUNDATION
WEBSITE REDESIGN
BRAND ACTIVATION
Douglass Winthrop Advisors
Brand Foundation + Website
After 25 years of building a highly respected wealth management firm, Douglass Winthrop Advisors had evolved beyond the way its brand was being expressed. The firm had a distinctive philosophy—independent, disciplined, patient, and deeply committed to long-term stewardship—but its existing identity and digital presence weren't communicating what made Douglass Winthrop different.
LIGHT+CO began by looking beneath the surface to uncover the beliefs and principles that truly defined the firm. We found that DWA's discipline and thoughtfulness were a point of view, its independence a meaningful advantage, and its commitment to long-term thinking a powerful counterpoint in an industry often driven by complexity and financial fashion. From those insights came a simple, powerful idea: Clarity.
Clarity became the foundation for a refreshed identity and a new website—creating a more contemporary expression of the firm while giving Douglass Winthrop a clearer way to articulate who they are, what they believe, and how they serve their clients. The result is more than a modernized brand. It's a more confident and authentic expression of a business whose substance was already there.
"LIGHT+CO took the time to really understand who we are—not just as an investment firm, but as a team, a culture, and a business that has been built over many years.
They didn’t try to reinvent Douglass Winthrop. They dug into what makes us distinctive and helped us crystallize that into a clear, singular idea. They then brought that idea to life in a way that feels unmistakably like us.”
Douglass Winthrop Advisors
Jay Winthrop, Managing Member and Principal
“What impressed me most about LIGHT+CO was how deeply they listened.
They understood the nuances of our business and our industry, but more importantly, they understood what makes Douglass Winthrop different. They helped us articulate the qualities that have defined our firm for more than 25 years and translate them into a brand and digital experience that reflects the level of professionalism and quality we strive to deliver every day.”
Douglass Winthrop Advisors
Lea Paine Highet, CFP®, Managing Member and Principal
