BRAND + MARKETING AUDITS
Clarity on What’s Working, What’s Not, and What to Prioritize to Deliver Results
Our audit process evaluates the full ecosystem of your brand—from strategic foundations to real-world execution. We examine how your story is expressed visually, verbally, and experientially across every touchpoint. We analyze the fundamentals of your brand, as well as its myriad expressions – your website, campaigns, social channels, content, media strategy, customer experience – in the context of your competitive landscape. More importantly, we assess how each element contributes to—or detracts from—your long-term brand equity and short-term performance goals.
A strong brand isn’t built by accident—it’s built through intentional choices, aligned messaging, and consistent experiences. But even high-performing organizations can lose clarity over time as markets shift, teams change, and new tactics pile up without a cohesive direction. LIGHT+CO’s Brand + Marketing Audits deliver the clear-eyed assessment you need to strengthen brand health and improve marketing effectiveness.
Using our diagnostic Marrow x Mojo Model™ , we measure your brand’s current strengths, gaps, and growth opportunities. Substance signals—trust, familiarity, values alignment—reveal how deeply grounded your brand is. Energy signals—buzz, relevance, search activity, engagement—indicate its cultural momentum. Together, these metrics show where your brand is thriving, where it’s fading, and where small adjustments can lead to major gains.
Our recommendations are practical, prioritized, and tailored to your growth goals. You’ll receive guidance on optimizing messaging, strengthening visual identity, refining content strategies, improving customer touchpoints, and focusing media investments where they will deliver the greatest return. We don’t just identify issues—we outline the path to stronger coherence, higher impact, and greater efficiency.
Whether you’re preparing for a rebrand, entering a new market, or simply trying to understand why your marketing isn’t performing as expected, our audits provide actionable clarity. LIGHT+CO helps you confidently move forward—with a roadmap rooted in insight, aligned with purpose, and designed to create sustainable growth for your brand.