BLUE PLATE MAYO | Brand Foundation

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Blue Plate Mayonnaise

Brand Foundation

LIGHT+CO worked with the Reily Food Company on a holistic brand overhaul for Blue Plate Mayonnaise, born in New Orleans in 1927, but beloved far and wide by chefs, foodies, and those who grew up with it in New Orleans and the surrounding regions.

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The Best Mayonnaise

Tasters praised Blue Plate’s “great balance of taste and texture,” calling it “solid, straight-up mayo” and “a close second to homemade.” But while it’s one of the top-selling brands in the country, you’ll have to mail-order it unless you live in the South or Southeast.

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The Best Mayonnaise

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Tasters praised Blue Plate’s “great balance of taste and texture,” calling it “solid, straight-up mayo” and “a close second to homemade.” But while it’s one of the top-selling brands in the country, you’ll have to mail-order it unless you live in the South or Southeast.