Anthony & Sylvan

Website Redesign​

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As a critical hub for new prospects and leads, A&S's website was a huge opportunity area for our new client. LIGHT+CO designed and built the new anthonysylvan.com with the intent of elevating what it communicated about the quality, heritage and expertise of the brand – through optimized content, design, and user experience – and how it performed as a demand-capture hub – through the site’s technical infrastructure, data flow and reporting, and lead conversion. Organic traffic to top-performing pages reached unprecedented levels within weeks of the new site's launch, and conversion rates have significantly exceeded goals.