Technology + analytics + optimization
We help clients drive customer acquisition and engagement through advanced data, marketing technologies and strategies.
We fix cracks in the funnel and remove barriers to purchase.
We provide visibility and insight.
We test. We measure. We optimize channels and investment.
We maximize returns.
Many legacy businesses have great opportunity to leverage data, measurement, and new marketing strategies to create immediate returns.
CASE STUDY: Mid-sized heritage brand, premium retail
Cross-channel analytics and optimization
Reduced media spend
Media strategy and plan resulted in 40% reduction in media spend in top channel (paid search)
Increased Return on Ad Spend (ROAS) by 36% within first six months of optimized channel mix
Higher conversion rates
Conversion rates on website increased 13% within 5 months of optimized targeting
Refreshed consumer messaging, ad creative and targeting drove 268% increase in revenue from paid social and 102% increase from digital display
"LIGHT+CO is the perfect partner for us. Their extensive experience with heritage brands, inspired vision, and ability to adapt to our changing needs set them apart."
Crane & Co
Laura Seele, Senior Director of Marketing
CASE STUDY: National sports/entertainment brand
Unification of SEO, data strategy, and technology across 25+ regional entities
Cross-channel targeting and optimization
Customized reporting dashboards, providing real-time insights into SEO channel performance
Improved SEO ranking
First-page visibility increased 40% across more than 30K target keywords
Doubled SEO traffic
Since the site relaunch, SEO traffic more than doubled across target areas of site, leading to significant increases in engagement and ad revenue
"The depth of specialized experience in the LIGHT+CO bench is outrageously strong."
David Gooding, CEO
Our team of performance marketing specialists—data strategists, program managers, digital analytics experts, SEO analysts and strategists—has advised a broad range of brands and clients including:
Rockefeller Capital Management
Lisa Manganello, Chief Marketing Officer
Demand capture services
Customer acquisition modeling
Cross-channel analytics + optimization
Experimentation - A/B + multivariate
Journey mapping and use case development
Consumer experience strategy + design
Website design + development