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LIGHT+CO helps heritage brands uncover, articulate, and activate their most powerful, authentic and timeless truths.

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"Heritage brands live in three time zones—past, present, and future. This requires an organization whose members understand that the brand is bigger than they are, that they are a link in the chain, with an obligation to leave an even stronger brand to the next generation."

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Lund University, Sweden

Professor Mats Urde

Our Services

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Research + insights
Heritage audit

Brand strategy
Positioning/purpose/principles

Visual identity systems

Storytelling + verbal identity
Content creation - all media

Campaign management - global

Anniversary activations

Social media strategy

Media planning/buying

Demand capture consulting

Is your brand approaching a milestone anniversary?

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Here's why you should care.

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