LUXURY BRANDING THAT ELEVATES AND ENDURES
A brand's mythology, symbology, provenance, and patina are both precious brand assets and sources of complexity.
Since 2014, LIGHT+CO has specialized in leveraging brand heritage as a competitive advantage and catalyst for marketplace energy and premium. We partner with heritage houses, premium innovators, and elevated lifestyle brands to build presence, prestige, and pricing power through resonant storytelling and enduring experiences.
WHERE LUXURY MEETS STRATEGY
We are a creative and strategic brand studio specializing in heritage and luxury. Whether evolving a legacy house, launching a modern icon, or reinvigorating heritage lifestyle brand, we deliver timeless positioning, culturally resonant storytelling, and aesthetic precision.
We understand the unique challenges and opportunities of luxury brands
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Standing out in saturated, image-driven categories
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Capturing the value of craftsmanship in a world that’s become complacent with artificiality
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Balancing tradition with innovation - especially for heritage-led brands
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Protecting brand equity while exploring new audiences and channels
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Navigating internal tensions between creative, commercial, and global teams
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Crafting experiences that feel both elevated and emotionally connective
What we deliver
MARROW/MOJO™ ASSESSMENT
A powerful diagnostic tool for benchmarking the current state of your brand’s core equities and traction/momentum in the marketplace.
POSITIONING + MESSAGING
Define the intangible. We help luxury brands articulate the essence behind their craft - building narratives that elevate perception, spark emotion, and create desire across every channel.
VISUAL IDENTITY SYSTEMS
Exude sophistication and distinctiveness. From logotypes to packaging to digital UI, we design identity systems that evoke prestige and stand the test of time.
CREATIVE PLATFORMS + CONTENT ECOSYSTEMS
Luxury doesn’t follow trends, it lights flames of desire and inspiration. We create compelling visual worlds and editorial systems that range from flagship campaigns to brand films, founder stories, and social content.
RETAIL + EXPERIENCE DESIGN
Whether digital or physical, every touchpoint matters. We design immersive brand experiences - from pop-ups to packaging to flagship eCommerce - that turn inspiration into loyalty.
WEB + DIGITAL EXPERIENCE
From sleek UX to high-converting storytelling, we build digital platforms that embody the brand while driving discovery, engagement, and conversion across global audiences.
Some of the luxury clients our team has advised
