WHO WE ARE
At LIGHT+CO, we believe that heritage brands carry a unique brilliance—core truths that may have been obscured, overlooked, or dimmed over time, but that have the power to ignite current relevance and timeless resonance.
We aren’t here to craft history lessons or lean into nostalgia. Our work is about discovering the soul of a brand, distilling its most powerful truths, and illuminating its essence in ways that captivate today’s consumers and tomorrow’s.
We dig deep, seeing what others might miss, to craft brands that feel true, alive, and meaningful.
WHY LIGHT+CO
We are devoted.
LIGHT+CO is the only agency that specializes in all of the ways to unlock value and accelerate growth for heritage brands.
In great company.
An early mover in virtual collaboration and remote creativity, we’ve been building our team of world-class strategists, creatives, and technical experts since 2014. The result is a proven and award-winning team of over 100 collaborators who’ve advised and revitalized some of the world’s most iconic and time-tested brands.
Strategically led.
Most independent agencies are led by creative directors. LIGHT+CO – founded and led by a seasoned strategist, former managing partner of a serial AdAge "Agency of the Year," and trusted advisor to iconic global brands – begins and ends with our clients' desired business outcomes.
Our Services
RESEARCH + INSIGHTS
BRAND + MARKETING AUDITS
BRAND STRATEGY
MARKETING INVESTMENT ANALYSIS
VISUAL IDENTITY SYSTEMS
VERBAL IDENTITY + STORYTELLING
SONIC + MUSICAL IDENTITY
MUSIC
CONTENT CREATION - ALL MEDIA
CAMPAIGN MANAGEMENT - GLOBAL
MEDIA PLANNING/BUYING
ACTIVATION, ANALYTICS + OPTIMIZATION
WEBSITE DESIGN
Categories and brands our team has advised
