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WHO WE ARE

We help heritage brands uncover and articulate their most powerful, authentic, and timeless truths. We create the most dynamic expressions of those truths, generating lasting brand energy, magnetism, and results in the marketplace.

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"Longevity can be both a secret weapon and an Achilles heel, depending on how a brand uses it. No one wants to be the one at the helm of the ship when a lasting brand’s equities and relevance fade. Successful heritage brands strike a balance between timelessness and timeliness. This was the space that called to us. The opportunity to dig deep into a brand's marrow to restore its mojo. Rather than committing to a 'vertical,' the answer for our team was glaringly in the 'horizontal.'"

DAVID CAMERON, FOUNDER AND MANAGING PARTNER

HERITAGE OR NOT...

Our expertise is a valuable resource for all brands:

- With a rich history but an unclear future

- With stagnant or declining awareness or relevance

- That have differentiating DNA that is being lost or under-leveraged

- That have lost their way and could use a refresh

- Looking to unlock trapped value or to accelerate value creation

Our Services

RESEARCH + INSIGHTS

HERITAGE AUDIT

BRAND STRATEGY

POSITIONING/PURPOSE/PRINCIPLES

VISUAL IDENTITY SYSTEMS

STORYTELLING + VERBAL IDENTITY

MUSICAL STRATEGY + BRANDING CONTENT CREATION - ALL MEDIA

ANNIVERSARY ACTIVATIONS

SOCIAL MEDIA STRATEGY

MEDIA PLANNING/BUYING

WEBSITE DESIGN

Some of the old world and new world heritage brands our team has advised:

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WHAT OUR CLIENTS ARE SAYING

"LIGHT+CO's approach to business is modern and efficient. LIGHT+CO feels like an oracle from which all strategy, counsel and activities stem."
Stephanie Capuano, Founder, 31st State
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